Inspired by you
We make underwear inspired by real life. Share your thoughts and feedback to help us develop our products!drop us a line
Forget muffin tops with this high waisted cheeky fit.
90’s inspired fit with just enough coverage to give you that great butt shape.
No VPL with this sexy but sturdy high waist thong.
Are you a tighty whities girl or more into slick black? Maybe a sporty green or a cute lavender?
When can I place my order?
We will launch this summer and will shoot you an email, once our pre-order list opens.
What materials do you use?
We are in the process of sourcing materials. Our priority is that it’s healthy for your vagina. Our second priority is to have minimal environmental impact, working with sustainably sourced and environmentally friendly fabrics.
Will you make seamless underwear?
Seamless underwear uses synthetic materials. Cotton and similar materials fray at the edges without seams, diminishing the quality. So our undies will have seams, but we’re working on creating the softest, most comfortable solution.
What kind of fits are you making?
We are launching with 3 fresh fits, designed to be comfortable and flattering. We developed them to counter common struggles we ourselves have with underwear, including pinching seams, muffin tops and fabrics that make you sweaty.
Who took these awesome photos?
That's the very talented Marina Coenen. Check out her Instagram @marinacoenen
Rooted in a real dissatisfaction with the contents of our own underwear drawer, we set out to create a new vision for undies, inspired by women today. What we and most women we ask struggle with is finding undies that are comfortable and sexy at the same time. Practical undies that make you look and feel good.Practical Underwear
To us, practical means it’s made for real life. It’s functional. But for something to be functional it has to fulfil all our needs – including the one to feel comfortable in our own skin.
The controller of the processing of the personal data is:
Bits Bodywear VOF, located in (1073 BG) Amsterdam at Albert Cuypstraat 239 1V, the Netherlands and registered at the Chamber of Commerce in the Netherlands with the number 72393610.
If you have any questions or remarks, please contact our customer experience department (firstname.lastname@example.org).
What kind of personal data do we collect on our website?
Registration or information requests through our website
When you register yourself in order to buy products or when you wish to receive information from our company, you can fill in a form on our website or send us an e-mail with your request for information.
In the form on our website we ask you to provide the following (personal) data, including special personal data, if necessary, for providing our services: E-mail.
If you send us an email with your request for information, we process the personal data and information provided in your email.
We may combine the information you have provided with other information we have collected about you, both online and offline, including, for example your purchase history, your address, gender, prescription details and/or purchase date.
We can also combine them with information that we receive from the following sources: public information sources and information from external parties. For example, Google, Facebook or Weather.org.
Automatically generated data
When using our Website, your IP address can be registered or cookies or other technologies can be used. In addition, we can surf, search and/or click on the Website and on websites of advertisers (including the webshops affiliated with us) or tracking. The IP address is stored in a temporary log file. We also share information about your use of our website with our trusted social media, advertising and analysis partners, such as Facebook in respect of the Facebook pixel.
A cookie is a small file that is sent along with pages of a website and stored by your browser on the hard disk of your computer. For example, cookie-related techniques are the use of fingerprints and scripts. With this data, sometimes personal data is stored or consulted. On the basis of this information you can be recognised on a later visit.
For which purpose and on which basis do we process the personal data?
- We process personal data received from you, as laid out in article 2.1 (Registration or information requests through our website), for the following purposes:
to fulfil our obligations with respect to the agreement for the sale of goods (for example for shipping and invoicing the ordered goods)
to contact you (by phone or by e-mail) and to answer your questions or remarks and/or provide you with the requested information or advice;
to secure your account and order information;
to secure our business goals:
- for audits, to check whether our internal processes function as intended and to comply with legal or contractual requirements;
- for fraud and security checks, for example for cyber attacks or attempts at detecting and preventing identity theft;
- for the development of new products and to consider where to open stores in the future;
- to supplement, improve or change our website or our products;
- to determine the effectiveness of our promotional campaigns, so that we can adapt them to the needs and interests of our users.
We will carry out the above listed activities to manage our contractual relationship with you, to fulfil a legal obligation, and/or because of our legitimate interests.
to analyse personal data (e.g. purchase history, shipping country and/or city, language, gender) in order to provide personalised offers
to send you our weekly email newsletter with offers and information about similar products, but only if you have specifically opted in for this. Please note that you can always object to such use, via the ‘unsubscribe’ link in our email newsletters.
to comply with various legal obligations, including tax obligations.
if you respond to an action or contest, we use the information to carry out the action, to announce the prize winner(s), and to measure the response to our marketing campaigns.
We also share information about your use of our website with our trusted social media, advertising and analysis partners (e.g. Facebook in respect of the Facebook pixel).
We will only make personal data available to third parties that are involved in the execution of the user's order. These third parties process personal data according to our instructions and under our responsibility. This is recorded and a processor agreement is concluded with these parties. We do not pass on your personal data to other third parties unless we are legally obliged to do so.
We use the automatically generated information, as laid out in article 2.2 (Automatically generated data), and your company data and personal data, as laid in out in article 2.1 (Registration or information requests through our website), to conduct analyses for internal research and statistical, strategic purpose, all in an aggregated form ("aggregated information"). This aggregated information does not identify you nor the company. We use the aggregated information to optimise our Website and products and learn more about the use of our Website and products so we can improve them.
How long do we store and process the personal data?
Bits Bodywear shall process the personal data for a period of two years after your last order, or for as long as legally required or necessary and allowed for the purpose(s) for which it was obtained. Immediately after these periods we will destroy the personal data and/or anonymise them.
The criteria used to determine our retention periods include: (i) the duration of our ongoing relationship with you; (ii) whether or not there is a legal obligation to which we are subject; and (iii) whether or not custody is advisable due to our legal position (such as applicable limitation period(s), a court case or investigations by a supervisor).
Notwithstanding article 5.1, Bits Bodywear may process the personal data for a longer period (i) if you ask Bits Bodywear to keep data for a new two-year period, (ii) in order to comply with statutory retention periods (for example laid down in tax legislation) or (iii) in order to prove that it complies with applicable statutory obligations (for example with respect to the GDPR or e-mail marketing legislation).
With whom do we share the personal data?
Without prejudice to articles 3, 7.1 and 7.2, we don’t transfer any personal and/or personal data to any third party without your explicit permission, unless it is obliged to do so under applicable legislation or by order of the competent supervisory authority.
However, please note that we may transfer your personal data and the information to our local stores, as laid out in article 3.2.
Your rights with respect to your personal data
You have the right to obtain our confirmation as to whether or not we process your personal data, on request. The personal details you provide when registering a client with us can be viewed and altered at anytime by you, on your account on the Website. You are also entitled to send our customer experience department (email@example.com) a request to receive such information. Furthermore, you are entitled to send our customer experience department (firstname.lastname@example.org) a request to access, receive, rectify or erase your personal data. We will process your request immediately and in accordance with the GDPR and we will send you a response without undue delay, at least within one month after the receipt of your written request.
You are entitled to object, on grounds relating to your particular situation, to our processing of your personal data at any time. We shall no longer process the personal data, unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims. We will send you a response without undue delay, at least within one month after the receipt of your written request.
If you have any complaints about our processing of your personal data or your request, you can contact our customer experience department (email@example.com). If that doesn’t solve your complaints, you can, of course, always contact the Dutch supervisory authority (www.autoriteitpersoonsgegevens.nl) or the competent court in the Netherlands.
If you have any further questions or remarks, please contact our customer experience department (firstname.lastname@example.org).
Your personal data can be stored and processed in every country where we have facilities or service providers. By using our Services or by giving us permission (where required by law), your information may be transferred to countries other than the country in which you live, including the United States, where other data protection laws differing from those in your own country may apply. Appropriate contractual and other measures have been taken to protect personal data when sent to our subsidiaries or third parties in other countries.Some countries outside the European Economic Area (EEA) are recognized by the European Commission as countries where an appropriate level of data protection applies according to the EEA standards (the full list of these countries is available here). For transfers from the EEA to countries that in the opinion of the European Commission do not offer sufficient protection, we have ensured that adequate measures have been taken, among other things, by ensuring that the recipient is bound to EU standard data protection provisions, EU-US Privacy Shield certification or an EU-approved code of conduct or certification to protect your personal data. You may receive a copy of these measures by contacting our customer experience department (email@example.com), as explained in Chapter 8 (Your rights with respect to your personal data) above.
Some countries outside the European Economic Area (EEA) are recognized by the European Commission as countries where an appropriate level of data protection applies according to the EEA standards (the full list of these countries is available here). For transfers from the EEA to countries that in the opinion of the European Commission do not offer sufficient protection, we have ensured that adequate measures have been taken, among other things, by ensuring that the recipient is bound to EU standard data protection provisions, EU-US Privacy Shield certification or an EU-approved code of conduct or certification to protect your personal data. You may receive a copy of these measures by contacting our customer experience department (firstname.lastname@example.org), as explained in Chapter 8 (Your rights with respect to your personal data) above.
Revisions of this statement
Amsterdam, The Netherlands, April 2019