About

Who we are

Rooted in a real dissatisfaction with the contents of our own underwear drawer, we set out to create a new vision for undies, inspired by women today. What we and most women we ask struggle with is finding undies that are comfortable and sexy at the same time. Practical undies that make you look and feel good.

Practical Underwear

To us, practical means it’s made for real life. It’s functional. But for something to be functional it has to fulfil all our needs – including the one to feel comfortable in our own skin.