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We teamed up with Tokyo-based artist and creative Lindsay Arakawa to create the Bits x Blindsaay collection. Inspired by her art, which layers hand lettering on dreamy photography shot on 35mm film, we co-created three new colorways that represent Lindsay’s aesthetic.
This collection celebrates the idea that every body is an underwear model. We share Lindsay’s passion for diversity and want underwear to be accessible, fun and, of course, cute for all.
our brand new shades
Meet the Bits x Blindsaay shades: Heaven, a dreamy light blue. Barbie, the girliest pink. And Poison, a funky green.
After admiring Lindsay’s work from afar for a while, we finally reached out and got on a Zoom call to exchange ideas. Our idea: to co-create a special collection that would represent her aesthetic.
Lindsay loves beautiful colors that harmonize. Looking through her work, we found our three new colorways. We chose to make the embroidery clash to make the collection cohesive.
"I'd say that my process is probably more therapeutic than anything else. I really enjoy any activity that allows me to zone out and since my lettering is always hand-drawn on my iPad via Procreate, it's sort of become a way for me to clear my mind while being creative, and it doesn't require too much of my mental energy."